Congratulations, you’re WAY ahead of the game because the vast majority of people don’t do video at all.

It’s “scary” and there is time and expense involved.

Anyway, your video is a probably a great video that will certainly catch the attention of lots of people to checkout your product.

Obviously, though, the video can only do this if those people actually get to view your video.

How do you do that? Well, there are many ways but here is one of the best and most important ones.

Search Engine Optimization

First of all, the video should be thoroughly optimized for the search engines in the same way any Web site would be optimized.

This way, you will capitalize on the potential for getting the good search engine results that the video is supposed to produce.

Here are some very helpful strategies to help you do that.

It really is best to upload all your videos to the various platforms that are very effective for getting traffic from video.

Social networking websites and video sharing internet sites are ideal for this.

You’re probably saying, “duh, what could be a more suitable venue for videos than Internet sites like MySpace and YouTube?”

Than again, there isn’t anything wrong with putting a video on your own Web site or your blog; go right ahead and do that.

However, you will definitively want to reach your audience easily, and to do that, it is better to use world-class Web sites.

When you do distribute your videos to these Web sites, it’s always fundamental to prepare a good, solid text description to accompany the videos.

Bear in mind, the Web page which hosts the video will always be found by the search engine bots but if your written description is short, it will not be very helpful when it comes to its ability to attract lots of targeted traffic.

However, if the video includes a compelling, written description that’s optimized with the correct keyword phrases, it is going to unquestionably attract the interest of customers because its position within the search engines is going to be improved.

Also be sure to put the Web address of your squeeze page, sales page, blog or other Web property as the “author”, don’t put you own name. Hey, every link helps!

If you host your video on your own Web site or blog, be sure that your Web site and blog are properly optimized for the search engines in all ways.

This will mean that you’ll have to do link building, keyword and key phrase optimization, Web site index optimization, etc.

Don’t forget, when the video is put on a Web page which is not effectively optimized for the search engines, then the video won’t be seen by very many.

That will mean it will not yield the large number of visitors you’d hoped for and that is the principal reason of the video in the first place.

Additionally, it is quite important to use a decent RSS feed, actually, you can submit the URL where the video is hosted to a variety of RSS feeds.

These feeds can normally reach the eyes of an astonishing number of customers and prospects, and, naturally, when these people see a something of interest in your RSS feed description they are going to follow it to the host location for the video.

This, consequently, increases the potential of the video to offer the expected (and hoped for) gains.

Submit the Web address (URL) of where the video is located to as many feeds and directories as feasible.

Without a doubt, the really key ones are the most essential, but those other “smaller” ones can be a good supply of site visitors as well.

Frequently, there are free services which will submit your Web address to hundreds of directories for free, although, in my opinion, the absolute best place to submit to is Traffic Geyser, it will take care of all the submission for you.

Conclusion

Using video is a proven technique to driving lots of free traffic but you need to make sure your videos are properly optimized and submitted to various directories, etc.

Of course, putting your videos on your own Web properties is good too but do not miss the fantastic opportunity that the video and content sharing sites give you.

So, why don’t you benefit from them given that they will get you lots of traffic over time?

Before I finish I want to let you know that if you don’t know how to, can’t or don’t hae the time to create your own videos a good friend of mine Jason Anderson has a service that will make them for you.

He used to charge $400 for those videos but he expanded his studio and videographer/video editor capacity and now can do them for about 88% off that price. Don’t know how he does it but I use him and you should too!

Check it out now!

How do you use video?

Why don’t you use video if you don’t?

Leave me a comment and let me know.

Talk soon,

The Shameless (Ethical) Marketer
http://www.Twitter.com/DavidHusnian

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This post from: Street Guide to Web Traffic. To read more post like this, head over to Street Guide to Web Traffic

Getting a Grip on Video Search Engines