Well, there is no magic way to have articles appear out of nowhere (unless you hire someone to write them but I’ll show you how I do my article marketing and how I write my articles.

Let me start at the beginning, that is, why do article marketing in the first place.

What is Article Marketing

That one is easy, it is a way (a particularly good way) of promoting your Web site or blog or sales page or whatever it is you want to promote.

That is, it is a good way of getting (sort of) free traffic; this is, after all, a blog about getting traffic!

How to Do It

That’s an easy one also. You get good articles (write them, rewrite PLR, have them written for you, etc.) and make sure you have links to your Web properties in the resource box; some places let you put more links but with some you can only put a link in the resource box.

Then submit the articles to the article directories like Ezine Articles.

That’s it. Pretty simple and easy and, over time, it will make a big difference in the amount and quality of traffic you get.

The traffic comes from two primary sources:

1. People who click on the link in the resource box either in the article directory itself or on other Web sites and blogs who have picked up and used the article
2. From high Google search results positioning from all the back links you have from posting all your articles

The only important things to know are that the articles need to be good content (aim for 500-750 words), you must include your links, and you must be consistent in having a regular publishing schedule with a reasonable frequency (minimum of twice a week but the more the better).

If you don’t follow those rules you won’t get nearly as good results and you may get no results from your efforts.

How to Create Articles Quickly and Easily

Preparation

You need to do several things before you start writing if you want to knock out an article quickly.

Know Your Keywords
Before you write an article you need to know what keywords and keyword phrases you are targeting the article to. You’ll focus the article on those keywords and later we’ll use them.

I do some keyword research to find the best keywords for the topic.

This should take about 5 minutes.

Do Your Research
Do your content research to get ideas and content to use in your article. You can take this content, rewrite it to fit your article using your “voice”.

Do this particularly if it is a topic you aren’t intimately familiar with or you want to check for some hot, new information.

Search for the problem you are targeting in the article, using your keywords, and find your 3-5 points.

I use a variety of tools to help me with the research but you can easily do this research with Google.

This should take 5-10 minutes.

Create an Outline
If you try to write an article without an outline it will probably take you longer because you’ll be trying to see the forest while in the middle of the trees and so you’ll need to make more changes as you go along distracting you from your writing and taking time as you edit.

Spend a few minutes before you start to come up with the 3-5 main points of the article and any key sub-points you want to be sure to include.

Structure your article and outline as follows:

1. Start with an introduction where you take about an issue or problem that needs to be addressed. For example, this blog post’s “problem” is how to do article marketing quickly and easily.
2. Come up with 3-5 main points that talk about solutions to the problem, turn these into your section headings. For example, in this post I’ve used “What is Article Marketing?”, “How to Do It” and “How to Create Articles Quickly and Easily”. If you have key sub-points then make them sub-section headings, for example, the section I’m writing now has “Know Your Keywords” and “Create an Outline” so far.
3. End with a conclusion where you summarize the solutions detailed in the article

Use this outline as a blueprint for writing your article.

This should take about 5 minutes.

Writing the Article

With your outline and the information you got from your research, writing the article should go quickly. Remember to include keywords but it is more important to write a good article than worry about stuffing the article with keywords.

Introduction
Introduce and explain the problem, emphasize the “pain”. This should just be a couple of paragraphs.

Sections
Put in the section heading at the start and then write 2 or 3 paragraphs talking about the point of the section.

Point out how this can address the problem or how it can help the reader.

Conclusion
Summarize the problem and how the solution discussed can solve the problem.

Using bullet points is a very good way to clearly review the major points, use one for each major point.

This should take no more than 10-15 minutes.

Reviewing the Article

After the article is complete give it a quick run through, read it aloud, to make sure it read well.

Then use your keywords and make sure they are used properly in the article. Rewrite any sentences necessary to add the any keywords that need to be put in; make sure the sentence and paragraph still reads well.

This should take 5-10 minutes.

What to Do With the Articles

After you’ve got your articles written you need to submit them.

There are a lot of places to submit articles, my favorite is Ezine Articles.

Take your articles, find the place or places you want to submit your articles to and submit them.

There is software that will help you as well as services but those places who will submit to thousands of sites for you are worth the money at best, and harmful at worst.

If you put the same article out to hundreds or thousands of different places the search engines may well see this as spamming and penalize you.

Even if they don’t they won’t give you any additional credit for your backlinks.

There are 10-20 places that have real value as far as article directories so doing anymore than that wouldn’t really get you much, if any, benefit and, as I said, may hurt you.

Do It Over and Over

Then you just do it over and over. You’ll find that it gets faster and faster to create articles, in fact, I’ve actually create a completely new and unique article in only 8 minutes, although that was a special situation – I was trying to see how fast I could do an article.

In addition to doing it over and over, I also write an article, then rewrite it several times – each one taking about 10 minutes – and submitting them to multiple places.

I also get other people to write and rewrite articles for me to greatly accelerate my article marketing results.

Conclusion

Article Marketing is a very powerful way to get good targeted traffic but directly and indirectly from getting higher search engine ranking.

To get articles to use isn’t magic but there are a lot of options: outsourcing, rewriting PLR and writing the articles yourself.

To write you articles follow these steps:

1. Keyword Research: get the best keywords for your article
2. Content Research: get good and recent applicable content to use for your ideas
3. Write an Outline: create an outline that contains: an introduction, 3-5 sections, and a conclusion
4. Write the Article: take your outline and content and write the article
5. Review the Article: re-read and review the article and make sure it reads right and have the keywords in it
6. Submit the Article: submit the article to article directories or other content sharing sites

The total time it should take you is between 30-45 minutes for the main article and about 10 minutes to rewrite it. So, in one hour, you could have 4 copies of the article to submit to various content sharing sites like article directories.

Do that every day and think how many direct links you’ll have — that’s almost 1,500 in just one year!

Using articles is a fantastic way to get free traffic but it doesn’t happen overnight and requires a consistent and frequent plan to get good quality articles out at least 2-3 times a week; the more the better.

Do you do article marketing? If not, you should! Leave a comment about your results and how you do it; or leave a comment telling me why you don’t think it’s good.

Talk soon,

The Shameless (Ethical) Marketer
http://www.Twitter.com/DavidHusnian
http://www.8-8-8Sale.com
http://www.MusicForInternetMarketers.com
http://www.SecretsOfGoogleAdWords.com
http://www.MadMondaySale.com
http://www.2ForTuesdaySale.com

O.Y. Tools that help me write, rewrite and research articles are Answer Analyst, Instant Article Wizard and Market Samurai.

O.O.Y. Services I use to write and rewrite articles for me are NeedAnArticle and ArticleZ.

O.O.O.Y. You can get PLR content, books and articles, at http://www.StreetGuideToResellRights.com/Recommends/888sale and PLR articles on a variety of topics at http://www.StreetGuideToResellRights.com/Recommends/111107Articles

This post from: Street Guide to Web Traffic. To read more post like this, head over to Street Guide to Web Traffic

Fast and Easy Article Marketing

Anyway, Google recently released a new search tool they call the “Wonder Wheel” and it is more than a cool new tool, it may just change how keyword-related research is done.

It definitely is a great tool, particularly when you’re looking for niche ideas, product ideas, relationships and things like that — or if you prefer a visual look rather than just a list of numbers — and the potential this brings to the direction of research and research tools is really awesome.

Now, using this is not as fast or easy if you are just looking for a whole bunch of good keywords to use; of course, the paid tools like Keyword Elite, Market Samurai and others are even better because they save you time by organizing things nicely and do it much more quickly than you could.

But what Google’s Wonder Wheel can do by showing the relationships is where you get the real value.

Back to Google’s Wonder Wheel, here is a picture of one so you get a sense of what it looks like. Here is what a Wonder Wheel looks like on a search for “Web Traffic”:

As you can see, a “Wonder Wheel” takes your search phrase and put it in the center and the most important “topics” related to that are shown as “spokes” of the Wonder Wheel.

Before we get into this more just take a minute to look at what Google is telling us.

Google is saying that the 5 most important subtopics of “Web Traffic” are (1) instant web traffic; (2) web traffic rankings; (3) targeted web traffic; (4) social bookmarking; and (5) monetizing web traffic.

Already your brain should be working and you should have learned something. Maybe you didn’t understand the importance of social bookmarking before or you find it intriguing that web traffic rankings is so important or you get an idea for a new product or…

You’ll also notice that those spokes are links and you can keep drilling down, for example, if I click on “monetize web traffic” this is what Google shows:

Here you see that the 6 most important subtopics of “monetize web traffic”, you can continue drill down getting “longer tail” until you get what you need (or have so many ideas you brain explodes

How to Access the Wonder Wheel

Google has made it really easy to access the Wonder Wheel, it is now just a search options along with some other interesting options.

To access just go to Google and do a regular search, one you might do normally many times a day, something like:

When you do the search you’ll see results like this:

Notice the “Show options…” link? Well click it and you’ll see:

You can see it is the same search with lots of nice new options. We’re going to focus on the second on from the bottom, the “Wonder wheel”.

When you click that link, to change to view, you’ll see this:

The obvious thing to notice is the Wonder Wheel but the less obvious thing is that you don’t see any AdWords sponsored links just the free, organic search links.

As I showed above you can drill down, for example:

And clicking to drill down some more we see:

Why Should You Care?

So you might be thinking “Yeah, so?”

Well, what this does is show the intent of the searchers. For example, if someone searches for “monetize web traffic” the most likely things (that is, their intent) they are looking for is the 5 subtopics shown above.

One of the ABSOLUTE MOST IMPORTANT things you need to know is what the person who is searching is looking for, that is, their intent. This can’t be overemphasized.

If you know what is in their head and you can enter their internal conversation you are so much likely to a sale or on your list.

I don’t recall the statistics but it may be a 3 digit improvement, even if it is just 100% improvement that is doubling your sales by doing nothing more than understanding the intent of the prospects and, just as important, making them realize that your understand.

Notice, no more traffic, no additional cost, just more sales and Google is giving you deep knowledge into the historical basis for searches and we are talking about more searches than McDonald’s has sold hamburgers! That’s a lot of data…

What You Should Do?

You can use this for lots of things, I’m still exploring it myself but here are some of the things I’ve found were easy and, truthfully, obvious ways to use the Wonder Wheel.

Clean Up Your Act

Browse around on your important keywords and see what the intent of the prospects who use those keywords is, not what you thought it was but what Google is telling you, based upon huge amounts of actual searches, the intent was.

If the intent is not what you expected then you need to either (1) target different keywords or (2) change you landing pages to make sure you are addressing the prospects intent, their desires, not what you think they are or what you want them to be.

This can make a huge difference in your business, HUGE.

Consultants and market researchers charge 4, 5, 6 even 7 figures to get this type of information and Google is giving you all this for free; admittedly the consultants help you understand, analyze and act on the information but a big part of their time spent (and the subsequent cost) is actually getting the information.

Find New Niches

This is such a great tool for idea research, for example, my niece is an avid photographer (see http://www.takefamilypictures.com/) so I thought I’d look at photography, here is what I found:
Immediately I am struck by “photography history”, I wouldn’t have imagined it was one of the main intents of searchers for photography. Now this could be my naivety and lack of knowledge of photography but this piqued my interest as maybe a niche with potential.

So I looked and found:
I don’t want to do niche research here and now, I’ll save that for another time, but my initial look shows me this is something that goes into my journal as something to follow up on.

And I probably wouldn’t have seen it if I didn’t have the Wonder Wheel, just think what it can show you as you drill down more!

Do Competitive Analysis

You’ll notice as you use the Wonder Wheel that the right column updates itself everything you click on one of the links; it does a normal Google search and shows them there.

You can use this to more quickly do a competitive analysis, finding competing products and potential partners and affiliate opportunities (nothing wrong with using someone else’s product as a back end to your own and picking up some nice commissions from it).

Conclusion

Google’s Wonder Wheel has the potential to make the ways we do niche and keyword research change dramatically.

While the user interface isn’t a Google invention — it has been around for several decades at least — it is the first consumer mass market example of it I have ever seen and is a very good Version 1.0 product.

Even the information isn’t new, Google has been providing it for some months now under their “related searches” section in many search results pages.

But the combination of the information and the way of viewing that information is where the power lies.

The information it provides, in a simple visual format, about the intent of the searcher and prospect is invaluable if used properly; it alone is makes the tool well worth using.

Using it to look at your existing keywords should also show you what you are doing right and what you are doing wrong and guide you to making changes that could have a huge impact on your bottom line.

Using it also to find promising new niches as well as potential partners and affiliate opportunities are WONDERful additional side benefits; sorry I couldn’t resist

You should also play around with the other options and, in the future, I’ll look at some of them but don’t wait for me give it a go yourself!

Leave a comment and tell me what you think and how you see the Wonder Wheel helping you. I’d love to hear about things I haven’t thought of yet (and, of course, you get another link to your site!)

Talk soon,

David
The Shameless (Ethical) Marketer

http://www.8-8-8Sale.com

http://www.MusicForInternetMarketers.com

http://www.SecretsOfGoogleAdWords.com

O.Y. If you’d like some good niche finder tools, one I use Micro Niche Finder and Market Samurai. For keyword research I use Market Samurai and Keyword Elite.

O.O.Y. If you want to know more about getting Web Traffic or want Web Traffic products you can sell just go to 8-8-8 Sale’s Getting Traffic site; use the coupon code SGTWTSpecial to get 27% off just for readers of Street Guide to Web Traffic.

This post from: Street Guide to Web Traffic. To read more post like this, head over to Street Guide to Web Traffic

Google’s WONDERful New Search Tool