
Using Content to Get More Traffic
Everyone has heard that “content is king”and that’s very true.
It’s what attracts site visitors,it’s what attracts search engines,it’s what attracts advertisers,and it’s what attracts potential partners.
And,it drives traffic in an amazing number of ways.
When you think of creating content to get more traffic you need to think past your blog,for example:
- How about being a guest blogger on someone else’s blog
- How about creating resell rights or giveaway digital books
- How about creating reprintable articles (for directories at eZineArticles and content sharing sites like Squidoo and HubPages)
- How about creating Kindle books
- How about creating PDF files and presentations for places like Scribd
- How about writing articles for other people’s newsletters
- I’ll let you keep going with the list
And the truth is…
There’s no way around the fact that you must create content and there are 3 (very obvious) ways to do that:(1) create the content yourself;(2) get someone else to create it;and (3) borrow the content.
And, don’t think your situation is different,content is necessary no matter what you’re selling,no matter what your market niche is.
I won’t get into the creation of content here as it’s a huge topic in itself and will just focus on how the content can get you traffic.
And the content has to be good and provide value,it can’t be just spending 5-10 minutes with Google and Notepad or an article writing tool and create a 250-350 (essentially worthless) piece of content.
It may provide you with some small benefit,if you’re lucky,but your time is better spent taking that 20-30 minutes and creating a good 500-750 word article.
In today’s online world,one of these quality articles is worth 10 or 20 or even 100 times more than one of the small,junk articles.
So you could spend 100 or 1,000 minutes creating a bunch of junk content that won’t help much and certainly will turn off anyone who actually reads it…
Or,you could spend 30 minutes and get something you can be proud of and will actually provide you with real lasting value.
There are a lot of ways to use content to get more traffic to your Web site so this will be the first in a series.
Let’s get started and look at the first idea for creating “link bait”content.
Click here to read more on How to Use Content to Get More Traffic,Part 1
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