How to Use Content to Get More Traffic, Part 2

P7290009 WalkOfFame 410x598 205x300 How to Use Content to Get More Traffic, Part 2

Celebrity is a Powerful Way to Get People Coming to You

In my last blog post, “How to Use Content to Get More Traffic, Part 1”, we looked at the first way to get traffic by using content.

In this post, we’ll look at some additional ways you can use content to attract traffic to your Web properties.

You know the power of celebrity and being viewed as an expert or authority.

In fact, there is no better way to get traffic, protect yourself from Google, and make easy sales than to be viewed as an authority or celebrity.

To do that you need to be providing amazing and helpful content in a variety of places where it will get seen.

This, in turn, will build your reputation, provide you with opportunities and, most important of all, get you traffic;

The more you build your authority status the more traffic you’ll get to your site.

We can use that fact to be able to generate targeted content that will attract and get traffic; and not only will you get traffic but you’ll get higher quality traffic.

Here’s how to do that…

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How to Use Content to Get More Traffic, Part 1

pro author WritingAStoryOnAComputer 551x424 300x230 How to Use Content to Get More Traffic, Part 1

Using Content to Get More Traffic

Everyone has heard that “content is king” and that’s very true.

It’s what attracts site visitors, it’s what attracts search engines, it’s what attracts advertisers, and it’s what attracts potential partners.

And, it drives traffic in an amazing number of ways.

When you think of creating content to get more traffic you need to think past your blog, for example:

  • How about being a guest blogger on someone else’s blog
  • How about creating resell rights or giveaway digital books
  • How about creating reprintable articles (for directories at eZineArticles and content sharing sites like Squidoo and HubPages)
  • How about creating Kindle books
  • How about creating PDF files and presentations for places like Scribd
  • How about writing articles for other people’s newsletters
  • I’ll let you keep going with the list icon smile How to Use Content to Get More Traffic, Part 1

And the truth is…

There’s no way around the fact that you must create content and there are 3 (very obvious) ways to do that: (1) create the content yourself; (2) get someone else to create it; and (3) borrow the content.

And, don’t think your situation is different, content is necessary no matter what you’re selling, no matter what your market niche is.

I won’t get into the creation of content here as it’s a huge topic in itself and will just focus on how the content can get you traffic.

And the content has to be good and provide value, it can’t be just spending 5-10 minutes with Google and Notepad or an article writing tool and create a 250-350 (essentially worthless) piece of content.

It may provide you with some small benefit, if you’re lucky, but your time is better spent taking that 20-30 minutes and creating a good 500-750 word article.

In today’s online world, one of these quality articles is worth 10 or 20 or even 100 times more than one of the small, junk articles.

So you could spend 100 or 1,000 minutes creating a bunch of junk content that won’t help much and certainly will turn off anyone who actually reads it…

Or, you could spend 30 minutes and get something you can be proud of and will actually provide you with real lasting value.

There are a lot of ways to use content to get more traffic to your Web site so this will be the first in a series.

Let’s get started and look at the first idea for creating “link bait” content.

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Why You Must Do Social Bookmarking

socialbookmarking Why You Must Do Social Bookmarking By now you’ve surely heard of using social networking sites to get more traffic, in fact, I’ve written about it myself.

Sites like MySpace, Facebook, YouTube, Squidoo and many other social networking sites are great for helping get traffic either directly and also, more importantly, from Google.

But fewer people talk about the importance of social bookmarking sites to get traffic and they can be just as good as social networking sites when done properly.

Social bookmarking should be one of your main strategies for maximizing your exposure, ranking higher in the search engines and making more money online.

And don’t just go with one or two sites like Delicious or Digg go for a good number of sites, at least 20-25, and that is for each account you setup. You can and should have multiple accounts but that is a topic for another day.

So here is what you need to do to get more traffic

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2 Proven Ways to SERP Victory

Let’s face it, for free traffic, Google has been the only real game in town for a while.

Are there other ways, sure. And you should use them but ultimately you need to play Google’s game.

How do you play?

While not earth shattering, there is still one thing that Google prizes highly, being GREAT for its customers; that is, they strongly believe if they are exceeding their customers expectations then their customers will continue to come back and they will continue to get more.

Standard business practice really but they embrace it with a vengeance and it obviously is working.

Now the question becomes, what does Google, and the other search engines but particularly Google, think help them exceed those expectation.

That, too, is one primary thing; make sure that when someone is searching they are finding what they want; that is, give the customers what they are asking for

Again, a simple strategy and one that all business should follow (if they want to be successful at least icon smile 2 Proven Ways to SERP Victory

That brings up another question: how does Google decide if something – your Web site, sales page, blog, etc. – is something they want to promote to their customers.

Promote you say?

Well, think about it, isn’t that what the search engine results are, Google “promoting” various Web sites; the higher you are in the results the more they are promoting.

And isn’t that why you want to be high in the results because you want Google to be promoting you more than your competitors.

There are 2 proven things that Google has shown and continues to show that they value highly:

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Build Your Social Media Domination Machine With Only 15 Minutes a Day

You know the importance of social media and how it is a must if you want to build a lasting online business.

You know it but you don’t do it or you do it “now and then” or “here and there”.

Then you rationalize it by how you “don’t have time to do everything” or “you need to stay focused”.

You “know” that’s right because all the gurus say so.

I can’t argue the importance on not trying to be and do everything or the importance of being focused on the critical path to your goal but…

I say it is B.S. to apply that logic to your social media efforts.

You can, with relatively little effort, be on more social media sites than you even knew existed.

Here’s how…

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