Written by David Husnian Search engine optimization,commonly called SEO,is an immensely powerful way to get traffic to your Web properties. Wikipedia defines SEO as: “Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural”or un-paid (“organic”or “algorithmic”) search results.” In short,SEO is how you get your Web site high up in the search engine results;getting onto page one and,more importantly,the top 2-3 positions which will get you a lot more traffic. One aspect of SEO is the actual pages of a Web site;this is called on-page SEO. There are certainly rules that Google and the other search engines follow when they look at your pages. Essentially they have a scoring system somewhat like the Olympic figure skating or gymnastics scoring in that they look for certain things on your pages and give you “points”for having certain things on your page and the better job you do on those things the higher your score will be. On-page SEO is an important aspect of SEO although it isn’t the most important factor. It’s more like “style points”that will give you extra credit to put you above your competition. It’s also the easiest part of SEO,something that is in your control and doesn’t take much time and effort. Let’s look at the different aspects of SEO one by one and see what to do and what not to do… Click here to read more on Optimizing Your On Page SEO Popularity:1% [?] Written by David Husnian Let’s say you’ve made a truly outstanding video to help you sell your product or service. Congratulations,you’re WAY ahead of the game because the vast majority of people don’t do video at all. It’s “scary” and there is time and expense involved. Anyway,your video is a probably a great video that will certainly catch the attention of lots of people to checkout your product. Obviously,though,the video can only do this if those people actually get to view your video. How do you do that? Well,there are many ways but here is one of the best and most important ones. Click here to read more on Getting a Grip on Video Search Engines Popularity:42% [?] Written by David Husnian After my blog post 5 Link Building Myths… Busted,I’ve been getting so many questions about linking that I figured I should just answer them in public so everyone can benefit. (Note:I really would prefer the questions as comments on the blog rather than direct e-mails so that it saves me and you time;but I’d rather you ask via e-mail than not ask at all) Links are of critical importance when trying to get free traffic. Really,I can’t emphasize enough how powerful having quality links are to free traffic;in my opinion it is the best thing you can do to get a steady stream of willing buyers. I did a little research for this and was appalled by some of the bad information out there,no wonder I get these questions. To be fair,there is also a lot of good information out there but obviously there is still massive confusion. I’m going to answer these “burning questions” I’ve received as truthfully as I can. Do I know everything? Of course not,who does,but I’ve studied and implemented and get tell you what I’ve found to be the truth and what the current generally accepted “best practices” are. You’ll need to try them and test them to see if they work in your specific situation but they work in most situations so they are good places to start if nothing else. How Do I Get Thousands of Links?This isn’t the right question to ask. Click here to read more on The Truth About Links:Your Questions Answered Popularity:56% [?] Written by David Husnian In a previous blog post,we talked about the importance of getting incoming links,or back links. A somewhat spammy comment to that post got me to thinking beyond my reply. I decided we should talk more about “true” link building which I am saying is one of the few things your really need to concern yourself with for SEO purposes.
If you don’t think this is critically important to getting a flood of free traffic I really don’t know what to say;the evidence shows otherwise. It truly is a “must do” for getting free traffic particularly from Google. But links ARE NOT created equal. Some links are gold and many are basically worthless,as in,don’t even bother. Google has become too sophisticated to fall for all the old tricks and the rules have changed. Here are 5 myths about link building that are,well,myths. Don’t fall for them. Popularity:15% [?] Written by David Husnian By now you’ve surely heard of using social networking sites to get more traffic,in fact,I’ve written about it myself.
Sites like MySpace,Facebook,YouTube,Squidoo and many other social networking sites are great for helping get traffic either directly and also,more importantly,from Google. But fewer people talk about the importance of social bookmarking sites to get traffic and they can be just as good as social networking sites when done properly. Social bookmarking should be one of your main strategies for maximizing your exposure,ranking higher in the search engines and making more money online. And don’t just go with one or two sites like Delicious or Digg go for a good number of sites,at least 20-25,and that is for each account you setup. You can and should have multiple accounts but that is a topic for another day. So here is what you need to do to get more traffic… Popularity:53% [?] Written by David Husnian Let’s face it,for free traffic,Google has been the only real game in town for a while. Are there other ways,sure. And you should use them but ultimately you need to play Google’s game. How do you play? While not earth shattering,there is still one thing that Google prizes highly,being GREAT for its customers;that is,they strongly believe if they are exceeding their customers expectations then their customers will continue to come back and they will continue to get more. Standard business practice really but they embrace it with a vengeance and it obviously is working. Now the question becomes,what does Google,and the other search engines but particularly Google,think help them exceed those expectation. That,too,is one primary thing;make sure that when someone is searching they are finding what they want;that is,give the customers what they are asking for Again,a simple strategy and one that all business should follow (if they want to be successful at least That brings up another question:how does Google decide if something – your Web site,sales page,blog,etc. – is something they want to promote to their customers. Promote you say? Well,think about it,isn’t that what the search engine results are,Google “promoting” various Web sites;the higher you are in the results the more they are promoting. And isn’t that why you want to be high in the results because you want Google to be promoting you more than your competitors. There are 2 proven things that Google has shown and continues to show that they value highly: Click here to read more on 2 Proven Ways to SERP Victory Popularity:54% [?] Written by David Husnian What is Forum Marketing? To use forum marketing to drive traffic you start posting in various forums to enhance your presence. Then,as you become more known and trusted,you put a link into your forum “signature” to the place you’d like to drive traffic to. Last time we talked about pay-per-click advertising and how quick and effective it can be when done properly. But… that doesn’t mean you should stop there,not by a long shot. There is still money to be made using other tools in your traffic tool box. One of those tools is search engine optimization,or SEO. If there is an online marketing topic that causes more fights and arguments from people swearing by completely opposite methods and techniques I don’t know it is. There are many aspects of SEO but one of the,if not the,most important ones is… Click here to read more on How to Profit from SEO Popularity:100% [?] | Sign Up for a FREE $37 CourseThe purpose of any online business is to sell.Period.The easy to follow,traffic tactics revealed in this course are time-tested and known to be exceptionally effective. Just enter your e-mail address and you'll be on your way to more traffic,more customers and more money! |