Let’s face it, for free traffic, Google has been the only real game in town for a while.

Are there other ways, sure. And you should use them but ultimately you need to play Google’s game.

How do you play?

While not earth shattering, there is still one thing that Google prizes highly, being GREAT for its customers; that is, they strongly believe if they are exceeding their customers expectations then their customers will continue to come back and they will continue to get more.

Standard business practice really but they embrace it with a vengeance and it obviously is working.

Now the question becomes, what does Google, and the other search engines but particularly Google, think help them exceed those expectation.

That, too, is one primary thing; make sure that when someone is searching they are finding what they want; that is, give the customers what they are asking for

Again, a simple strategy and one that all business should follow (if they want to be successful at least

That brings up another question: how does Google decide if something – your Web site, sales page, blog, etc. – is something they want to promote to their customers.

Promote you say?

Well, think about it, isn’t that what the search engine results are, Google “promoting” various Web sites; the higher you are in the results the more they are promoting.

And isn’t that why you want to be high in the results because you want Google to be promoting you more than your competitors.

There are 2 proven things that Google has shown and continues to show that they value highly:

Click here to read more on 2 Proven Ways to SERP Victory

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