Want to A Small Bump in Your Google Results?

Who doesn’t want better search engine results?

There are hundreds of factors that can influence your ranking and every little thing you do gives you a leg up on your competitors who don’t do it.

Well, Google has released a video to show you how to use the URL parameters in their Webmaster Tools so you can get a more efficient crawl of your site by the Google spider bot which should, over time, give you a small advantage over any competitors who don’t do it.

There is one specific requirement that you must use key-value pairs in your Web address (URL). Learn more in the video…

Just follow the step-by-step process Google is showing you and your site will be set up for the most efficient indexing of your site.

Remember, though, if you configure your URL parameters wrongly Google will be even less efficient and it may even ignore certain pages instead of crawling them!

A New Way to Get Free Traffic

New Ways to Find Free Traffic
Recently, I learned a neat technique to get some free traffic , it was sparked by one of my wonderful subscribers, Jeff’s, feedback and Sylvie Fortin, one of the nicest, most knowledgeable, most honest and ethical, people I know.

In one of my Tuesday Tips e-mails a while ago I talked about a site that can help you find competitors and partners by finding other sites similar to yours.

This got me some interesting feedback and was a surprisingly popular topic.

And, it turns out that you can even use these sites to get more exposure for your Web site and get more visitors to it by just doing a few simple things – I’m still testing, but I’ve heard the amount of Web traffic to a site from using these methods can be a nice and measurable increase.

Here’s what I did (and what you can do)…

Click here to read more on A New Way to Get Free Traffic

Google Reveals Index Status

Google Webmaster Tools Logo

I’m not sure if you heard but now Google will tell you exactly how many pages they’ve indexed and some other information that can help you with your SEO so I thought I’d make this quickie post to let you know about it.

It’s always been  hit and miss whether you could quickly and easily find out if how many of your site pages have been indexed but now you can because Google recently introduced “Index Status“.

You must be logged in to see the information the Webmaster Tools then look under the Health menu and when you click on it you’ll see a graph that shows how many pages are indexed over time — up to one year.

This is what it shows…

Click here to read more on Google Reveals Index Status

Action Links: Facebook’s Best Action Yet

Using Facebook
Facebook has added a new action, called “action links”, to their pages; these go along with the existing actions such as “Like” and “Comment”.

But, unlike the other actions, these put you in control of what happens and is of real benefit to any online business, profit or non-profit.

These action links will let visitors to your Facebook pages interact with the page in any number of ways which you can define, either with built-in actions or custom actions you create and one great feature is the links will show up in Timelines, News Feeds, and Tickers.

Let’s what it means to you and how it works…

Click here to read more on Action Links: Facebook’s Best Action Yet

How to Get People from Pinterest to Your Web Page

Pinterest
The latest and hottest Web site on the Internet now; according to Alexa, Pinterest is now the 16th most popular Web site in the United States and in the top 50 in the world and the 4th most popular social media site.

To give you some context Pinterest is about equal to Twitter providing 3.6% of referral traffic to all Web sites, Twitter is 3.61%.

If you aren’t familiar with Pinterest — at Pinterest.com — it’s a site where people can go and “pin” pictures and videos; you can upload pictures for people to view, Like, repin and comment on.

The Pinterest says this about what they are…

Pinterest is a virtual pinboard. Pinterest allows you to organize and share all the beautiful things you find on the web. You can browse pinboards created by other people to discover new things and get inspiration from people who share your interests.

People use pinboards to plan their weddings, decorate their homes, and share their favorite recipes.

I’m still testing out Pinterest in some but I thought I should make sure you’d heard of it and started looking at it yourself.

Here’s what I’ve found so far and what you need to know…

Click here to read more on How to Get People from Pinterest to Your Web Page

Top 5 Things That Will Destroy Your Google Rankings

In my recent series Optimizing On Page SEO, I talked about what to do to improve your Web pages to get high Google rankings; it also true for the other search engines.

I got some e-mail thanking me for telling them what they should do but also asking me what things they shouldn’t do.

Black Hat - Google Statistics, High Google Ranking

Google Statistics on Malicious and Spam Sites

So I decided to accede to their wishes and look at the top 10 “must avoid” things when it comes to search engine optimization; both on-page and off-page search engine optimization.

From “cesspool links” to “bait and switch”, some of these may be familiar to you and some may not but, in either case it’s always good to periodically remind oneself of these things.

So go though the list below and avoid them completely, unless, of course, you want to be invisible in Google

:-)

Click here to read more on Top 5 Things That Will Destroy Your Google Rankings

Optimizing Your On Page SEO, Part 3

In part 1 and part 2 of this 3-part series on optimizing on-page SEO, we looked at many specific ways to improve your on page SEO “score”.

In this third part, we’ll take a quick look at most of the other important factors to improve you score.

Let me remind you that each factor adds “points” to your final SEO “score” for each keyword, and that this sum is how well you do in the eyes of the search engines when it comes to search engine rankings.

The higher you compare to every other page, the higher ranking results will be; all things are equal.

Of course, on page SEO is just one part, and not even the largest part, of what decides the final search engine rankings one of the easiest for you to control and do.

Okay, let’s look at these final on-page SEO factors.

Click here to read more on Optimizing Your On Page SEO, Part 3

Optimizing Your On Page SEO, Part 2

In part 1 of this 3-part series on optimizing on-page SEO, we looked at some of the things you need to do to improve your on page SEO “score” including optimizing your Web address and a number of different Web programming “tags”.

This second part we’ll look at most of the other important factors to improve you score; remember that you can think of it as each factor adding “points” to a total score for each keyword and that the sum of those points is how well you do in the eyes of the search engines.

The better you do, the higher ranking results you’ll get if all things are equal; I add that last part because on page SEO factors are just one part of the ranking and not even the most important part but one of the easiest for you to control and do.

Most of the talk about on-page SEO is centered around keywords, and rightly so, because proper use of keywords are the largest single factor in having a good SEO score. However, other very important factors are things like the quality and value of the content and the total user experience, so don’t neglect those.

Okay, let’s get down to it and look at other on-page SEO factors.

Click here to read more on Optimizing Your On Page SEO, Part 2

Optimizing Your On Page SEO, Part 1

Search engine optimization, commonly called SEO, is an immensely powerful way to get traffic to your Web properties and consists of off-page SEO and on-page SEO.

Wikipedia defines SEO as:

“Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results.”

In short, SEO is how you get your Web site high up in the search engine results; getting onto page one and, more importantly, the top 2-3 positions which will get you a lot more traffic.

One aspect of SEO is the actual pages of a Web site; this is called on-page SEO.

There are certainly rules that Google and the other search engines follow when they look at your pages.

Essentially they have a scoring system somewhat like the Olympic figure skating or gymnastics scoring in that they look for certain things on your pages and give you “points” for having certain things on your page and the better job you do on those things the higher your score will be.

On-page SEO is an important aspect of SEO although it isn’t the most important factor. It’s more like “style points” that will give you extra credit to put you above your competition.

It’s also the easiest part of SEO, something that is in your control and doesn’t take much time and effort.

Let’s look at the different aspects of SEO one by one and see what to do and what not to do…

Click here to read more on Optimizing Your On Page SEO, Part 1

How to Use Content to Get More Traffic, Part 3

Get More Traffic Using Great Content

Get More Traffic Using Great Content


In the last 2 installments — How to Use Content to Get More Traffic, Part 1 and How to Use Content to Get More Traffic, Part 2 — we looked at ways to use content to get more traffic to your Web properties.

This time we’ll look at some 4 more types of content that you can quickly and easily create that are traffic magnets.

These are important tools to add to your marketing tool  box and the more and better content (and types of content) the more traffic (and back links) you will get.

Click here to read more on How to Use Content to Get More Traffic, Part 3