Written by David Husnian Facebook has added a new action, called “action links”, to their pages; these go along with the existing actions such as “Like” and “Comment”.
But, unlike the other actions, these put you in control of what happens and is of real benefit to any online business, profit or non-profit.
These action links will let visitors to your Facebook pages interact with the page in any number of ways which you can define, either with built-in actions or custom actions you create and one great feature is the links will show up in Timelines, News Feeds, and Tickers.
Let’s what it means to you and how it works…
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What it Means to You
The short answer is more traffic and more interactions with your page and your apps.
Let me show you an example right from Facebook.
Say you’ve story on your page about a great pizza recipe from your site. When you add an action link you might see something like this (note the “Save the Recipe” action link):
 Example of a Facebook Action Link
When they click the “Save” action link you can get “so something” for example get one of your apps installed and also update the story; it might look something like this:
 Example of a Facebook Action Result
Even in that simple case you benefit by getting the app installed and by getting the action result on the person’s timeline.
How It Works
Using the above example, when somebody sees the pizza recipe and clicks on the action link “Save the Recipe”, Facebook will see if they have your app installed and if not pop up that window requesting approval of your app; if it is installed then Facebook will go to the URL specified in your app dashboard.
This should do one of 2 things: (1) publish a new “it was saved” story (like in the second picture above) or (2) if you’re leaving Facebook they will pop up a box asking if that’s okay; note, if you don’t do #1, every time they go to the page they still see the action link (not the phrase letting them know they’ve already taken the action).
Here’s what the app dashboard screen to do this looks like.
 Facebook App Dashboard Screen
As you can see, this isn’t something the average person can easily do like highlighting a post but it is something that you app developer can do and you can expect to start seeing it in apps and app creators very soon.
While this wasn’t a step-by-step look at how to implement Facebook action links you should now have a better understanding of what they are and how you can use them in your Facebook Apps.
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Written by David Husnian  The latest and hottest Web site on the Internet now; according to Alexa, Pinterest is now the 16th most popular Web site in the United States and in the top 50 in the world and the 4th most popular social media site.
To give you some context Pinterest is about equal to Twitter providing 3.6% of referral traffic to all Web sites, Twitter is 3.61%.
If you aren’t familiar with Pinterest — at Pinterest.com — it’s a site where people can go and “pin” pictures and videos; you can upload pictures for people to view, Like, repin and comment on.
The Pinterest says this about what they are…
“Pinterest is a virtual pinboard. Pinterest allows you to organize and share all the beautiful things you find on the web. You can browse pinboards created by other people to discover new things and get inspiration from people who share your interests.
People use pinboards to plan their weddings, decorate their homes, and share their favorite recipes.“
I’m still testing out Pinterest in some but I thought I should make sure you’d heard of it and started looking at it yourself.
Here’s what I’ve found so far and what you need to know…
Click here to read more on How to Get People from Pinterest to Your Web Page
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Written by David Husnian In my recent series Optimizing On Page SEO, I talked about what to do to improve your Web pages to get high Google rankings; it also true for the other search engines.
I got some e-mail thanking me for telling them what they should do but also asking me what things they shouldn’t do.
 Google Statistics on Malicious and Spam Sites So I decided to accede to their wishes and look at the top 10 “must avoid” things when it comes to search engine optimization; both on-page and off-page search engine optimization.
From “cesspool links” to “bait and switch”, some of these may be familiar to you and some may not but, in either case it’s always good to periodically remind oneself of these things.
So go though the list below and avoid them completely, unless, of course, you want to be invisible in Google 
Click here to read more on Top 5 Things That Will Destroy Your Google Rankings
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Written by David Husnian In part 1 and part 2 of this 3-part series on optimizing on-page SEO, we looked at many specific ways to improve your on page SEO “score”.
In this third part, we’ll take a quick look at most of the other important factors to improve you score.
Let me remind you that each factor adds “points” to your final SEO “score” for each keyword, and that this sum is how well you do in the eyes of the search engines when it comes to search engine rankings.
The higher you compare to every other page, the higher ranking results will be; all things are equal.
Of course, on page SEO is just one part, and not even the largest part, of what decides the final search engine rankings one of the easiest for you to control and do.
Okay, let’s look at these final on-page SEO factors.
Click here to read more on Optimizing Your On Page SEO, Part 3
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Written by David Husnian In part 1 of this 3-part series on optimizing on-page SEO, we looked at some of the things you need to do to improve your on page SEO “score” including optimizing your Web address and a number of different Web programming “tags”.
This second part we’ll look at most of the other important factors to improve you score; remember that you can think of it as each factor adding “points” to a total score for each keyword and that the sum of those points is how well you do in the eyes of the search engines.
The better you do, the higher ranking results you’ll get if all things are equal; I add that last part because on page SEO factors are just one part of the ranking and not even the most important part but one of the easiest for you to control and do.
Most of the talk about on-page SEO is centered around keywords, and rightly so, because proper use of keywords are the largest single factor in having a good SEO score. However, other very important factors are things like the quality and value of the content and the total user experience, so don’t neglect those.
Okay, let’s get down to it and look at other on-page SEO factors.
Click here to read more on Optimizing Your On Page SEO, Part 2
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Written by David Husnian Search engine optimization, commonly called SEO, is an immensely powerful way to get traffic to your Web properties and consists of off-page SEO and on-page SEO.
Wikipedia defines SEO as:
“Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results.”
In short, SEO is how you get your Web site high up in the search engine results; getting onto page one and, more importantly, the top 2-3 positions which will get you a lot more traffic.
One aspect of SEO is the actual pages of a Web site; this is called on-page SEO.
There are certainly rules that Google and the other search engines follow when they look at your pages.
Essentially they have a scoring system somewhat like the Olympic figure skating or gymnastics scoring in that they look for certain things on your pages and give you “points” for having certain things on your page and the better job you do on those things the higher your score will be.
On-page SEO is an important aspect of SEO although it isn’t the most important factor. It’s more like “style points” that will give you extra credit to put you above your competition.
It’s also the easiest part of SEO, something that is in your control and doesn’t take much time and effort.
Let’s look at the different aspects of SEO one by one and see what to do and what not to do…
Click here to read more on Optimizing Your On Page SEO, Part 1
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Written by David Husnian  Get More Traffic Using Great Content
In the last 2 installments — How to Use Content to Get More Traffic, Part 1 and How to Use Content to Get More Traffic, Part 2 — we looked at ways to use content to get more traffic to your Web properties.
This time we’ll look at some 4 more types of content that you can quickly and easily create that are traffic magnets.
These are important tools to add to your marketing tool box and the more and better content (and types of content) the more traffic (and back links) you will get.
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Written by David Husnian  Celebrity is a Powerful Way to Get People Coming to You In my last blog post, “How to Use Content to Get More Traffic, Part 1”, we looked at the first way to get traffic by using content.
In this post, we’ll look at some additional ways you can use content to attract traffic to your Web properties.
You know the power of celebrity and being viewed as an expert or authority.
In fact, there is no better way to get traffic, protect yourself from Google, and make easy sales than to be viewed as an authority or celebrity.
To do that you need to be providing amazing and helpful content in a variety of places where it will get seen.
This, in turn, will build your reputation, provide you with opportunities and, most important of all, get you traffic;
The more you build your authority status the more traffic you’ll get to your site.
We can use that fact to be able to generate targeted content that will attract and get traffic; and not only will you get traffic but you’ll get higher quality traffic.
Here’s how to do that…
Click here to read more on How to Use Content to Get More Traffic, Part 2
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Written by David Husnian  Using Content to Get More Traffic Everyone has heard that “content is king” and that’s very true.
It’s what attracts site visitors, it’s what attracts search engines, it’s what attracts advertisers, and it’s what attracts potential partners.
And, it drives traffic in an amazing number of ways.
When you think of creating content to get more traffic you need to think past your blog, for example:
- How about being a guest blogger on someone else’s blog
- How about creating resell rights or giveaway digital books
- How about creating reprintable articles (for directories at eZineArticles and content sharing sites like Squidoo and HubPages)
- How about creating Kindle books
- How about creating PDF files and presentations for places like Scribd
- How about writing articles for other people’s newsletters
- I’ll let you keep going with the list
And the truth is…
There’s no way around the fact that you must create content and there are 3 (very obvious) ways to do that: (1) create the content yourself; (2) get someone else to create it; and (3) borrow the content.
And, don’t think your situation is different, content is necessary no matter what you’re selling, no matter what your market niche is.
I won’t get into the creation of content here as it’s a huge topic in itself and will just focus on how the content can get you traffic.
And the content has to be good and provide value, it can’t be just spending 5-10 minutes with Google and Notepad or an article writing tool and create a 250-350 (essentially worthless) piece of content.
It may provide you with some small benefit, if you’re lucky, but your time is better spent taking that 20-30 minutes and creating a good 500-750 word article.
In today’s online world, one of these quality articles is worth 10 or 20 or even 100 times more than one of the small, junk articles.
So you could spend 100 or 1,000 minutes creating a bunch of junk content that won’t help much and certainly will turn off anyone who actually reads it…
Or, you could spend 30 minutes and get something you can be proud of and will actually provide you with real lasting value.
There are a lot of ways to use content to get more traffic to your Web site so this will be the first in a series.
Let’s get started and look at the first idea for creating “link bait” content.
Click here to read more on How to Use Content to Get More Traffic, Part 1
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Written by David Husnian Let’s say you’ve made a truly outstanding video to help you sell your product or service.
Congratulations, you’re WAY ahead of the game because the vast majority of people don’t do video at all.
It’s “scary” and there is time and expense involved.
Anyway, your video is a probably a great video that will certainly catch the attention of lots of people to checkout your product.
Obviously, though, the video can only do this if those people actually get to view your video.
How do you do that? Well, there are many ways but here is one of the best and most important ones.
Click here to read more on Getting a Grip on Video Search Engines
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